Our story
Hello Moon is above all a story driven by a passion for women’s fashion.
Since 2017, our online boutique has been helping women create a stylish, easy-to-wear wardrobe suited to their everyday lives.
Our story
My name is Béryl, and I founded Hello Moon in 2017. An online women’s fashion store with one simple idea: making women’s fashion easier.
Because we’ve all spent 20 minutes standing in front of our wardrobe with the feeling that we have “nothing to wear”. Yet what’s most often missing isn’t clothing… but pieces that really go well together to create THE outfit.
That’s exactly what I wanted to create with Hello Moon.
A boutique designed like a wardrobe
Every two weeks, I select pieces that I would wear myself.
The idea isn’t to offer hundreds of items, but cohesive women’s clothing collections that make it easy to put together looks. Jeans that work with several knitwear pieces, a jacket that elevates a dress, an outfit you can wear again in a thousand different ways…
We believe that a garment is successful when it is comfortable to wear, easy to pair, and naturally finds its place in your wardrobe, season after season.
Fashion that makes you want to get dressed
I believe we feel better when we love what we wear and feel comfortable in our outfit.
You don’t need a huge wardrobe or a fortune to have style. With the right pieces, the right combinations, and a few tips, getting dressed becomes simple and putting together outfits becomes easy.
This is the vision of women’s fashion that I share every day with our community.
Fair prices, no compromises
For me, a beautiful piece should remain affordable.
I spend a great deal of time selecting trusted suppliers to offer the best balance of quality, style, and price.
My goal is simple: to delight you with affordable women’s clothing that you’ll want to wear for a long time, without breaking your budget.
Our exclusive creations
Over the years, one desire has become obvious: to design our own pieces, sold exclusively by us.
Our exclusive Hello Moon creations are born from your feedback, your desires, everything I observe every day, and the gaps I identify. I think about the cuts, details, fabrics, and above all how each piece can easily fit into your wardrobe.
Creating our own designs gives Hello Moon even more meaning: you’re buying a unique piece that you won’t find anywhere else.
These creations are introduced from time to time in our collections, and you can easily find them in the "Creations" tab on our website.
Our Expertise
For several years, my team and I have been helping thousands of customers choose their clothes, find the right sizes, and put together their outfits.
This experience has enabled us to develop genuine expertise in cuts, fabrics, clothing combinations, and different female body shapes. This is also the approach we share today through the guides available on our website.
More than a store, a community
Hello Moon is more than just an independent fashion boutique.
It has been a community of women who love fashion without complicating their lives since 2017.
Each collection is designed to inspire you, give you outfit ideas, and help you build a wardrobe where everything works together.
My goal is for you to find a piece at Hello Moon that becomes your favorite—the one you wear again and again.